Ingredients Glossary

In a word:Visibly enhances skin texture

Why skin loves it:Peptides work to boost collagen production which helps to visibly reduce the appearance of fine lines and wrinkles. By supporting collagen and elastin peptides contribute to increased firmness and elasticity.

Find it in:Peptide Calm Refillable Cleansing Balm

In a word:Protects and nourishes lashes

Why skin loves it:Purslane is packed with antioxidants like Vitamins C, E and glutathione which combat oxidative stress and protect hair from environmental damage, potentially preventing hair loss and promoting healthy growth. Nutrients like vitamins A and C, along with Zinc, found in purslane can contribute to the health and function of hair follicles - crucial for hair growth and preventing thinning or shedding.

Find it in:Peptide Calm Lengthening Mascara

In a word:Nourishes and strengthens, while adding shine and luster

Why skin loves it:Ginseng is rich in vitamins like B6 and biotin which stimulate hair follicles and can promote hair growth and overall follicle health. Ginseng also nourishes with vitamins and minerals that strengthen hair strands making them less prone to breakage.

Find it in:Peptide Calm Lengthening Mascara

In a word:Soothes and moisturises the skin

Why skin loves it:Neem extract contains lecithin which soothes and moisturises the skin and can give dry skin a healthy glow.

Find it in:Avocado Foaming Cleanser

In a word:Deeply hydrates, moisturises and plumps the skin.

Why skin loves it:Vitamin B5 acts a natural humectant deeply hydrating and moisturising the skin. The increased moisture retention plumps the skin making it look and feel more supple.

Find it in:Vitamin Babe SPF 45 Glow Primer

In a word:Deeply nourishes, moisturises and boosts radiance.

Sourced from:The nut of the Shea tree

Why skin loves it:Shea butter has a high concentration of vitamins (A and E) and fatty acids making it a powerful, natural moisturiser. Shea butter locks in moisture helping to strengthen the skin's barrier. Vitamins A and E provide antioxidant benefits and help protect the skin from environmental damage giving skin a youthful and radiant appearance.

Find it in:Oui Cherie Body Cream

In a word:Hydrates, soothes and protects the skin

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Why skin loves it:Vitamin E protects the skin from environmental damage due to its antioxidant properties. It supports the skin's lipid barrier and locks in moisture within the skin. Vitamin E can also help reduce the appearance of fine lines and wrinkles.

Find it in:BFF Microfine Defining Brow Pencil

In a word:Balances the skin microbiome and hydrates the skin

Why skin loves it:Lactobacillus ferment introduces beneficial metabolites (lactic acid, peptides) that help balance the skin microbiome which is beneficial for blemish-prone, dry or sensitive skin. It stimulates the production of ceramics and boosts lipid content within the skin which supports the skin's natural barrier locking in moisture. Lactobacillus ferment has anti-inflammatory properties which help to calm and soothe the skin. It also produces antioxidants like ferulic acid and other polyphenols that can neutralise free radicals and protect the skin from environmental stress.

Find it in:Peptide Calm Barrier Serum

In a word:Keeps skin hydrated and supple with improved tone and texture

Why skin loves it:Gardenia extract boosts the natural production of ferulic acid which helps to enhance skin tone, texture and overall elasticity by boosting collagen and hyaluronic acid content in the skin. The skin's natural moisture is better retained, giving a healthier, plumper and more youthful looking glow. Ferulic acid also helps to protect the skin from free radical environmental damage.

In a word:Controls shine, soothes and cleanses the skin.

Why skin loves it:Strong anti-inflammatory and antimicrobial properties help to calm and soothe the skin. Green tea is also used in skin care for sebum regulation making it particularly useful for oily or blemish-prone skin.

Find it in:PoreFilter Pore Blurring Primer

In a word:Cleanses, moisturises and protects the skin

Why skin loves it:Eucalyptus oil boasts antimicrobial, antioxidant and anti-inflammatory properties. It boosts ceramide production within the skin which increases the skin's moisture content keeping it hydrated. It has a high antioxidant content which protects the skin from environmental damage improving the skin's texture. Eucalyptus oil antimicrobial properties aid in the skin's normal regeneration and healing process making it useful for scars blemishes and discolouration.

Find it in:Avocado Refillable Cleansing Balm

In a word:Hydrates and protects skin for improved skin texture

Why skin loves it:Squalane promotes increased skin hydration while its antioxidant properties help protect the skin from environmental damage. Regular use can also boost collagen production within the skin for increased smoothness and firmness improving the overall texture of the skin.

In a word:Strengthens hair, moisturises and promotes hair growth

Why skin loves it:Castor oil is well-known promoting hair growth, moisturising the skin and preventing hair follicle breakage. It's rich in ricinoleic acid which improves circulation and reduces skin inflammation. Its emollient properties mean that it softens the hair, making it appear smoother and shinier. Castor oil helps seal in moisture which reduces dryness and improves the hair's overall health and appearance.

Find it in:Avocuddle Volumising Mascara

In a word:Locks in moisture keeping skin soft and hydrated.

Why skin loves it:Glycerin is widely considered one of the best humectants in skin care due to its strong ability to draw water from the air and deeper skin layers to the outer skin layer. It locks in moisture smoothing the skin, improving the skin's protective barrier and protecting from environmental stressors like harsh weather, intense cold or dry air.

In a word:Increases Vitamin C potency.

Why skin loves it:Increased potency of vitamin C due to liposomal delivery which protects against degradation.

Find it in:Vitamin Babe SPF 45 Glow Primer

In a word:Helps nourish and revitalise skin

Why skin loves it:This multi-vitamin complex deeply nourishes the skin with 10 vitamins that provide antioxidant, anti-aging and moisturising benefits.

In a word:Rich antioxidant, protects skin from environmental damage

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Why skin loves it:Cherry extract is rich in antioxidants and helps protect the skin from environmental damage and helps to minimise the visible signs of aging. Also has anti-inflammatory properties which help to calm and soothe the skin.

Find it in:Oui Cherie Hydrating Hair & Body Fragrance Mist

In a word:Gentle exfoliant

Why skin loves it:Bifida ferment filtrate is often used in cosmetics for its antioxidant and mild exfoliating benefits. Some research shows Bifida ferment filtrate may contribute to a stronger skin barrier by locking in moisture and preventing skin dehydration.

Find it in:Peptide Calm Multi-Peptide Calming Milky Toner

In a word:Hydrates soothes and moisturises the skin

Why skin loves it:Gardenia Taitensis Flower extract is renowned for its soothing and moisturising properties. It also has anti-inflammatory properties which help to provide a calming effect for skin. Gardenia extract is rich in antioxidants and helps protect the skin from environmental damage.

Find it in:Colada Daze Fragrance Body Mist

In a word:Hydrates and nourishes the skin.

Why skin loves it:Camellia oil is deeply hydrating and moisturising thanks to its natural conditioning properties. It contains vitamin E and Omega 3, 6, and 9, making it the perfect choice for nourishing skin. Camellia oil is lightweight and non-comedogenic, it replicates skin's natural oils meaning it can absorb quickly and easily into the skin without leaving any heavy or greasy residues behind.

Find it in:Graces Faces Moisturising & Priming Base

In a word:Hydrates, softens and smooths the skin

Why skin loves it:Candelilla wax acts as a moisture barrier, helping to hydrate and soften the skin while preventing moisture loss. It's non-comedogenic and creates a protective layer on the skin, helping to lock in moisture and combat dryness. It has emollient properties and softens and smooths the skin, improving its texture and suppleness. The wax also acts as a barrier against environmental aggressors while also soothing and calming irritated skin.

Find it in:Lipped Cream 2-in-1 Soft Liners

In a word:Moisturises and conditions hair and skin

Why skin loves it:Avocado oil's fatty acids help to hydrate and soften the skin, enhances suppleness and skin vitality. It is rich in vitamin E which provides antioxidant benefits protecting the skin and hair from environmental damage. Avocado oil contains nutrients which can stimulate collagen production for improved hair and skin health.

Find it in:Avocado Refillable Cleansing Balm

In a word:Visibly brightens and improves skin texture, combats dark circles.

Why skin loves it:Caffeine constricts blood vessels, which can help reduce swelling and puffiness around the eyes and minimize the appearance of dark circles. Caffeine can also boost blood flow to the skin, leading to a brighter, more even skin complexion and improved skin texture. It also acts as an antioxidant, helping to neutralise free radicals which can damage skin and lead to premature visible signs of aging.

Find it in:Vitamin Babe Vitamin Enriched Eye Serum

In a word:Visibly enhances skin texture

Why skin loves it:Peptide complexes boost collagen production which helps to visibly reduce the appearance of fine lines and wrinkles. By supporting collagen and elastin peptides contribute to increased firmness and elasticity.

Find it in:Peptide Calm Barrier Serum

In a word:Helps brighten skin, fade dark spots and even skin tone

Why skin loves it:Orange peel oil has a high vitamin C content and considered a natural skin brightener. It helps helps to brighten the skin, even out skin tone and can reduce the appearance of hyperpigmentation, boosting radiance and giving the skin a healthy glow. Orange oil is also great for hydration, locking in moisture and keeping the skin soft, supple and rejuvenated.

Find it in:Vitamin Babe Refillable Cleansing Balm

In a word:Naturally brightens, improves skin tone, and protects the skin.

Why skin loves it:Goji Berry extract contains high amounts of vitamin C which help to brighten the skin while also protecting from environmental damage due to its antioxidant properties. It has also been shown to reduce the appearance of age spots. Goji Berry extract also nourishes the skin with minerals and amino acids an improves skin hydration.

Find it in:Glow Milk Matte Cream Blush

In a word:Hydrates and conditions lashes

Why skin loves it:Argan oil is packed with fatty acids like oleic and linoleic acid, known for their moisturising properties. Helps to hydrate dry and damaged hair, making it softer and more manageable. Argan oil also has scalp soothing benefits due to its anti-inflammatory and antioxidant benefits. Argan oil adds shine and luster to dull hair making it look healthier and more vibrant.

In a word:Hydrates and strengthens the skin's barrier

Why skin loves it:Ceramides strengthen the skin's barrier, improving hydration and protecting against environmental damage. These naturally occurring lipids help hold skin cells together, preventing moisture loss and keeping the skin supply. Ceramides are generally well-tolerated by all skin types and suitable for dry, sensitive and blemish-prone skin.

Find it in:Dewy Bounce Radiant Skin Tint SPF30

In a word:Boosts collagen and elastin production

Why skin loves it:Copper peptides stimulate the skin's collagen and elastin production making the skin appear firmer, plumper and more elastic. Studies show copper peptides demonstrate promising results in skin rejuvenation and help visibly reduce fine lines and wrinkles and improve skin texture.

Find it in:Peptide Calm Moisturising Barrier Balm

In a word:Hydrates skin, strengthens the skin barrier

Why skin loves it:Phytosterols keep the skin hydrated by preventing transepidermal water loss (TEWL). It supports and strengthens the skin barrier.

Find it in:Vitamin Babe Vitamin Enriched Eye Serum

In a word:Helps moisturise, soothe and strengthen skin barrier

Why skin loves it:Panthenol is a naturally-occurring humectant that draws and locks moisture within the skin, reducing transepidermal water loss (TEWL). It also has emollient properties to help moisturise and soothe the skin while maintaining a health skin barrier.

Find it in:Mini Popping Peony Body Wash

In a word:Calming & soothing for skin

Why skin loves it:Helps to enhance the skin's natural barrier function, lock in moisture and prevent water loss for overall improved hydration and skin health. Added moisture can also help to improve skin elasticity & firmness for a more youthful appearance. Traditionally known for its ability to reduce inflammation and soothe irritated skin - cosmetic formulations today include Centella Asiatica Leaf Water for its soothing and calming benefits on skin. Suitable for all skin types, including sensitive and blemish-prone skin.

Find it in:Peptide Calm Barrier Serum

In a word:Moisturises, hydrates and plumps the skin

Why skin loves it:Snow mushroom extract is rich in polysaccharides allowing is to hold up to 500x its weight in water. This hydrates and moisturises the skin with a plumping effect. It also has antioxidant properties which protect the skin from environmental damage. Combined with the plumping effect, its antioxidant properties help to reduce visible signs of aging such as fine lines and wrinkles.

Find it in:Dewy Bounce Serum Primer

In a word:Brightens and improved skin radiance and clarity

Why skin loves it:Peony extract is a natural antioxidant that helps fade age spots, brighten skin complexion and improve skin tone and texture.

Find it in:Mini Popping Peony Body Wash

In a word:Hydrates, soothes and protects

Why skin loves it:Aloe vera's anti-inflammatory properties help soothe the skin. It is a natural moisturiser and hydrates without leaving a greasy residue. Aloe Vera contains salicylic acid which can help unclog pores and reduce inflammation associated with blemish-prone skin.

Find it in:BFF Sculpt & Hold Brow Wax

In a word:Helps to nourish and add luster to hair

Why skin loves it:Mango oil nourishes the hair with essential minerals and nutrients that can boost hair health and growth. These nutrients also target dull hair and add luster and shine for an improved appearance and feel.

Find it in:Avocuddle Volumising Mascara

In a word:Intensely hydrates for firmer, plumper and smoother skin

Why skin loves it:Hyaluronic acid is revered in skin care for its plumping, smoothing and soothing benefits. Like other humectants hyaluronic acid draws moisture in from its surroundings and locks it in the skin. This plumping effect can help to reduce visible signs of aging such as fine lines and wrinkles. Hyaluronic acid is famous for retaining up to 1,000x its weight in water.

Find it in:Oui Cherie Glow Gripping Primer

In a word:Locks in moisture and boosts elasticity.

Why skin loves it:PGA is a naturally occurring peptide and a powerful humectant that is able to absorb 5,000x its weight in water. This gives the skin a plumping effect that helps to reduce the appearance of fine lines and wrinkles.

In a word:Strengthens lashes and promotes growth

Why skin loves it:Pea protein is rich in nutrients biotin, L-arginine and isoflavones which can promote healthy hair growth. It has also been shown to help hydrate hair follicles and increase density.

Find it in:Peptide Calm Lengthening Mascara

In a word:Deeply moisturises and helps to protect the skin

Why skin loves it:Jojoba oil is a natural humectant that closely mimics the skin's natural sebum allowing it to easily absorb into the skin. It is non-comedogenic and deeply moisturises the skin while its antioxidant properties help to protect skin from environmental damage. Jojoba also helps regulate sebum production making it particularly useful for oily and blemish-prone skin.

Find it in:Lipped Cream Lip Liner

In a word:Deeply moisturises and helps to soften the skin

Why skin loves it:Coconut oil helps to hydrate the skin and reinforce its natural defensive barrier to better retain moisture making it excellent for dry skin. Studies show that coconut oil has the ability to boost the level of antioxidants and natural collagen in the skin, which both plan an important role in the natural regeneration and repair process of skin.

In a word:Hydrates, soothes and protects the skin

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Why skin loves it:Vitamin E protects the skin from environmental damage due to its antioxidant properties. It supports the skin's lipid barrier and locks in moisture within the skin. Vitamin E can also help reduce the appearance of fine lines and wrinkles.

Find it in:BFF Microfine Defining Brow Pencil

In a word:Brightens, protects skin and boosts radiance.

Why skin loves it:Vitamin C is the world's most famous antioxidant. It neautralises free radicals and protects the skin from environmental damage which reduces visible signs of aging. Vitamin C also brightens the skin for a radiant glow.

In a word:Deeply nourishes, moisturises and boosts radiance.

Sourced from:The nut of the Shea tree

Why skin loves it:Shea butter has a high concentration of vitamins (A and E) and fatty acids making it a powerful, natural moisturiser. Shea butter locks in moisture helping to strengthen the skin's barrier. Vitamins A and E provide antioxidant benefits and help protect the skin from environmental damage giving skin a youthful and radiant appearance.

Find it in:Oui Cherie Body Cream

In a word:Improves skin hydration, tone smoothness and texture.

Why skin loves it:Niacinamide is a form of vitamin B3 that helps to reduce transepidermal water loss (TEWL) boosting skin hydration and smoothness. It also helps in sebum regulation and visibly minimizes pores and improved skin tone and texture and is essential for healthy-looking skin.

Find it in:PoreFilter Pore Blurring Primer