We make clean, ingredient-first beauty, fun!
Formula First
We deeply care about bringing luxury ingredients to our products at accessible prices. Our formulas are skincare meets makeup.
Make Beauty Fun
We believe plant based beauty should be fun & inclusive. It shouldn’t be clinical or beige.
No Nasties
Only the good stuff - clean, conscious, and cruelty-free care your skin truly needs.
Playful on the Outside, Serious on the Inside
The Beauty Crop was born when founder Ning grew frustrated with affordable beauty brands that made her eczema worse.
Our mission is to bring affordable, ingredient-first beauty with nutritional formulas that transform the skin from within. We don’t think skincare-first beauty should be beige or clinical. We feel that plant-based beauty should be full of as much fun and personality as our community.
Ingredient-first luxury formulas, Affordable Prices
We deeply care about bringing the best ingredients to our products, formulating every product to have skincare benefits. We believe our quality skin-nourishing ingredients should be available to everyone at any price point.
Built With Our Community
Our incredible community is at the centre of everything we do - from testing and helping us formulate new products before they've launched to IRL get-togethers. We believe beauty is better with a two-way conversation, so we involve you every step of the way. Whether through social polls, early access trials, or exclusive insider offers, we’re always listening to create the products you need in your routines.
We’re also committed to giving back, supporting organisations like Ella’s, which empowers female trafficking survivors, and Little Village, which helps families in need. Through donations and partnerships, we ensure our community’s love reaches those who need it most.
Meet Ning
The idea for The Beauty Crop was born from a simple belief: makeup should be fun, feel-good, and packed with skin-loving ingredients. Ning started the brand in 2015 after working in investment banking, struggling to find products that were both playful and clean, without compromising on performance or price.
With a background in chemical engineering, she set out to create them herself. Her journey began in a tiny one-bedroom apartment, where she poured hours of love, hard work, and countless late nights into building something special - no big investors, just a dream and a lot of determination.
Ning’s approach to beauty is refreshingly real: no filters, no fluff. Just effective, cruelty-free products designed to celebrate individuality. She believes beauty should be inclusive, empowering, and never taken too seriously.
"As a life-long eczema sufferer, I wanted to create a line of clean, high-performance cosmetic products that included plant-based actives and better-for you formulas at an affordable price”