Luxury formulas at affordable prices
Our mission is to create a brand thats fun on the outside but serious on the inside with plant-based, nutritional formulas that transforms the skin from within - without breaking the bank!
Female founded + female run
Mission-driven on putting our customers first
"As a life-long eczema sufferer, I wanted to create a line of clean, high-perfomance cosmetic products that included plant-based actives and better-for you formulas at an affordable price.
I hope that we can elevate the beauty industry to a better place by challenging it with non-toxic formulas. We aim to do better when it comes to sustainability, providing consumers with more sustainable, recyclable and refillable packaging options."
Formula First
Made with plant-based actives that makes your makeup act like skincare
Better for you beauty
We crop out animal testing, fear-mangering, bad vibes, while reducing single use plastic
Disrupt affordable beauty
We want to set the bar for high-performing vegan formulas with recyclable packaging at accessible price points
Delight, empower & inspire
We believe above all beauty should be fun and inclusive, we are driven by our customers to continuously innovate
Ingredients
Oui Cherie Primer
Shop Oui Cherie Collection" A few swipes of this stuff leaves skin nourished and prepped for long-haul make-up days. If you need proof of its perfomance, you need only look to the countless TikTokers raving about its powers."
