THE REVIEWS ARE IN

BFF Brow Mascara

"I've tried so many brow gels, none have a hold half as good as BFF!!! It is natural looking too. Wont use another brow gel now I've found this."

Sarah B.

Coco Mist

"I have tried a million different face mist. This was is by far the most amazing. It smells amazing, it makes your face shine and it hydrates your skin. This is a must buy!"

Angela T.

Fabulous Flocking Lashes Mascara

“I've been using it for 3 days now and I can definitely tell a difference in my lashes. It is a clean not clumpy look and even though it's water proof it comes off easily with eye makeup remover. I love it and will definitely be using this as long as they keep making it!”

Heather A.

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OUR PHILOSOPHY

FORMULA FIRST

CLEAN

BEAUTY FOR ALL

FUN

Natural plant-based good-for-you ingredients included in all our product s. We believe that outer beauty starts from within.

We formulate to the highest standards in the world, European Union standards, banning over 1,300+ toxins, to ensure our products are safe for our bodies and our planet. We’re also committed to reducing waste, lightening our carbon footprint, and preserving Earth’s ecosystems.

Everyone deserves to have guilt-free beauty. Quality products shouldn’t be a luxury and we create products without the fussy packaging and conventional retail markups.

We believe above all beauty should be fun and inclusive - we want you to experiment with us new colors, packaging and textures. Join in the conversation to tell us your honest reviews and what you want to see more of.