I love this product! It gives such a healthy dewy glow to the skin, but it’s not too dark for fair skin tones such as myself. I mixed it in with my moisturizer and I love the look it gives. Not overly pigmented but enough to look natural, your skin but better. It feels very serum like and hydrating on the skin. Definitely will repurchase! The only downside I would say is the pump on mine doesn’t always work, but I can easily get past that for an amazing product. Uploaded before and after photos and as you can see it makes such a difference and doesn’t cling to blemishes!