Free Expedited Shipping over £50!
Free Standard Shipping over £40!
Free Expedited Shipping over £50!
Free Standard Shipping over £40!
Fluffy Brows
Volumising
Smudge-Proof
Supports Natural Growth
All Day Wear
Vegan Friendly & Cruelty Free
Our beloved BFF Brow Gel has had an upgrade - now featuring sleek new packaging, double the product and an extended range of shades to suit every brow.Don’t worry, the cult-favourite formula you love hasn’t changed. It’s still lightweight, smudge-proof and perfect for adding natural volume and definition, while keeping brows effortlessly in place all day long.Enriched with soothing Aloe Vera and nourishing Castor Oil, it not only shapes and sets, but also conditions each hair to support healthier, fuller-looking brows over time.Paired with a precision spoolie that glides through hairs with ease, it makes achieving soft, fluffy brows as simple as a few quick strokes.Choose from Clear, Taupe, Auburn, Soft Brown, Dark Brown or Black Brown to find your perfect brow match.
We deliver within the UK, and provide international shipping through Global-e. All orders are shipped from our UK warehouse using tracked services. Expedited Delivery is not available during peak periods and for Arran, Cumbrae, Argyll & Scottish Islands.
* Please note during busier periods processing might take up to 3 business days.
**These timeframes are estimates and may vary due to factors beyond our control, such as carrier delays or bad weather. For any concerns, contact our team via the "Contact Us" page. Note that Expedited Delivery may not be available during peak periods.
UK Orders (excluding Northern Ireland and British Forces):
| Shipping Service | Delivery Time (from dispatch) | Price | Monday to Friday Cut-off time | Saturday Cut-off Time |
| Tracked Expedited Shipping (Royal Mail Tracked) | 1-2 Business days | £7.50 | 5pm | 12 Noon |
| Standard Shipping (Royal Mail Tracked) | 2-4 Business days | £5.95 | 5pm | 12 Noon |
| Evri Next Day | 1-2 Business days | £6.50 | 7pm | 4pm |
| Evri Standard | 2-4 Business days | £5.49 | 7pm | 4pm |
| Evri Locker / Parcelshop expedited | 1-2 Business days | £5.50 | 7pm | 4pm |
| Evri Locker / Parcelshop Standard | 2-4 Business days | £4.95 | 7pm | 4pm |
Incorrect or Incomplete Address
If an incorrect or incomplete address is provided at checkout, we are unable to offer a refund or replacement if the order is successfully delivered to the address entered.
If an incorrect or incomplete address is provided and the parcel is returned to sender, a refund can only be processed once the item has been received back at our warehouse. Please note that original postage costs are non-refundable. If free delivery was applied, the delivery charge for the service selected at checkout will be deducted from the refund total.
Late or Missing Deliveries
If your order has not been delivered within the estimated delivery timeframe, you must notify us as soon as reasonably possible so that we can investigate with the carrier.
In any case, any issues relating to non-delivery must be reported within 30 days from the date of dispatch. This is in line with applicable consumer protection legislation and allows us to effectively investigate and resolve any delivery issues with our shipping partners.
Unfortunately, we are unable to investigate or process claims for non-delivery that are raised after this 30-day period.
Aloe Vera
Castor Oil